iPhone 17 Pro and iPhone 17 Pro Max: These are the most powerful and advanced Pro models Apple has ever made, built around a striking brushed aluminum unibody with a laser welded vapor chamber that keeps the A19 Pro chip running up to 40 percent better sustained performance, ideal for gaming and video editing. You get three 48MP Fusion cameras that work like eight lenses in your pocket, including an all new Telephoto with the longest optical zoom ever on iPhone at 8x, plus an 18MP Center Stage front camera that uses AI to automatically fit everyone into group selfies and lets you shoot portrait or landscape without rotating your phone. Filmmakers get industry first features like ProRes RAW, Apple Log 2, and genlock, the Pro Max delivers the best battery life ever in an iPhone, and Ceramic Shield 2 protects both the front and, for the first time, the back with 3x better scratch resistance and 4x better crack resistance.

iPhone 17: The standard iPhone gets a serious glow up, starting with a bigger and brighter 6.3 inch Super Retina XDR display with ProMotion for supersmooth scrolling and 3000 nits of peak outdoor brightness, protected by Ceramic Shield 2 with 3x better scratch resistance. Both rear cameras are now 48MP, with the Fusion Main camera doubling as an optical quality 2x Telephoto and a new Ultra Wide camera capturing 4x the resolution for expansive shots and macro photography, while the Center Stage front camera brings the same smarter selfies and Dual Capture tricks as the Pro. The A19 chip delivers snappy performance and all day battery with up to 30 hours of video playback, eight more hours than before, and storage now starts at a generous 256GB.

iPhone Air: This is the thinnest iPhone ever at just 5.6mm and 165 grams, so light it nearly disappears in your hand, yet it still packs a large 6.5 inch display and the A19 Pro chip for pro level performance and demanding games. The 48MP Fusion Main camera works like multiple cameras in one with a built in 2x Telephoto, the 18MP Center Stage front camera automatically expands the frame to fit your friends, and you can record 4K 60 fps Dolby Vision video with silky Action mode stabilization. Apple designed silicon throughout, including the C1X modem and N1 wireless chip, makes it the most power efficient iPhone ever made, delivering up to 27 hours of video playback and a 50 percent charge in just 30 minutes.